The first Singer Sewing machine shop in Waterford was established in Broad St in the late 1890s. The current owner, John O Donnell is second generation in the family business. His father, the late Tommy O Donnell came to Waterford with his Wife Breda, (who is still involved in the business) in the early sixties from Mallow to take over the running of the shop. John was born and lived upstairs over the shop in the late sixties so he literally has being involved in sewing machines all his life!