Jack and Jones Athlone

The story of JACK & JONES began in 1990 at the Oslo fashion fair.

Arriving at the event with a modest, but carefully selected, collection of menswear, the reaction to the newly formed brand exceeded all expectations. That sole event in the Norwegian capital city directly led to the creation of JACK & JONES.

As the years have passed, JACK & JONES has become one of the strongest jeans brands on the market. As a leading European producer of men's clothing, JACK & JONES now has more than 1,000 stores in 38 different countries.

Jeans are still regarded as the backbone of JACK & JONES’ business. It continues to have a high level of expertise when it comes to the craftsmanship, quality and jean design, but JACK & JONES is nowadays defined and represented by five unique brands.

These are PREMIUM by JACK & JONES, which represents the lifestyle of a true gentleman. Celebrating premium quality, both in craftsmanship and fabric, the collection is based on a selection of timeless classics coupled with modern seasonal trends, as well as a full range of wardrobe essentials. The brand is all about looking sharp and living smart. The vibe is contemporary and classic with a perfect balance between casual cool and urban sophistication. Every little detail is important in order to achieve perfection.

ORIGINALS by JACK & JONES is rooted in jeanswear and takes inspiration from the indie and urban pop culture scene. The style is young, easy going and references are drawn from everything that influences the current market. The brand likes to be bold and daring, and is not afraid to stand out from the crowd. With the aspiration to be first movers, ORIGINALS provides a mix of trendy and high quality products, in a range of different colours and styles, which will enhance any outfit.

CORE by JACK & JONES is streetwear rooted in the city, with hints from the sporting universe. On the edge and on point, it has an urban identity in contemporary and casual wear. Mixed with bold contrasts and graphic elements, all items have a solid core base with clean lines, monochrome colours and striking art directions. CORE by JACK & JONES is the uniform of the street.

JACK & JONES TECH exists where performance sportswear meets casual fashion. It provides a range of highly functional garments and casual styles fit for an active lifestyle. The brand is dedicated to creating high quality products and providing supreme comfort for everyday life. The collections range from all-weather essentials like outdoor windbreaker jackets to board shorts and graphic tees.

JACK & JONES JEANS INTELLIGENCE was built on a vision to reimagine jeanswear and make it more accessible and affordable. JACK & JONES believe in rethinking denim. Each product is designed with respect for denim traditions and made with industry leaders and state-of-the-art technology. JEANS INTELLIGENCE continuously explore the latest trends and developments in treatment technologies and fabric innovation, resulting in fashionable and affordable high-quality jeans.

JACK & JONES FOOTWEAR is a lifestyle brand creating fun and individual shoes for fashion conscious men. It is the right pair for every moment, from sneakers and brogues to canvas lace-ups. It walks the line between pop culture and old school craftsmanship, giving you on-trend footwear with sure-footed confidence. Its denim roots are seen in selvedge edges and subtle detailing. And its unique style gives you the freedom to go your own way.

JACK & JONES.

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