ITB Creative Digital Media

The (Honours) Bachelor of Arts in Creative Digital Media equips students with the skills and knowledge to embark upon a rewarding career in Digital Media.

Digital technology has made significant strides in recent years and the impact of this has not only transformed how traditional media is produced, delivered and consumed, but also led to the widespread adoption of newer media formats such as the World Wide Web, digital video, mobile computing, iPad/iPhone apps, multimedia, interactive TV, and computer games.

Successful practice in this area requires a combination of technological know-how, creative design skills, and a critical understanding of the industry context. Graduates of this programme are in an ideal position to operate at the heart of organisations engaged in innovative Digital Media projects.