Gina McCrudden, Marketing Consultant & Copywriter

I'm a marketing nut and I love words.

I've over 15 years’ experience in marketing and I'm pretty handy with words, so I've brought both together and work on a freelance basis for companies that want to get more from their marketing communications or need a helping hand with brand or proposition development.

As a service, that can come in every shape and size and whether your business is big or small, you can expect the same red carpet treatment. I love all my clients just the same.

To put a few examples on the kind of work I do...

I create content for print or online brochureware and write adverts. I craft emails that help win new business and inspire loyalty in existing customers, I write scripts for tv, radio and video animation. I blog, I write for social media and I craft a damn fine press release. And I do it all with a unique style that's helped clients pick up more than a few prestigious marketing awards.

On the proposition front...

I can help nail how your customers see you and use marketing content and communications to create a unique personality that will set you apart from the competition and allow you to build a lasting connection with the customers you value most.

It's not just fluffy stuff either.

I've bags of experience in marketing research and can help segment larger customer groups or markets and create contact strategies that will allow clients to tackle large-scale communication programmes that can be measured on real insights and analytics.

And the proof is in the pudding.

I've a proven track record for creating exceptional copy and content for:

• Brand development
• Acquisition and retention campaigns
• Loyalty and reward programmes
• Cross and up-sell initiatives
• Sponsorship engagement
• In and outbound marketing and
• SEO

I’ve worked with a great mix of clients and created marketing campaigns worth millions in Ireland, The UK, The Netherlands, Asia and New Zealand.

I might just be able to help you too.