Dublin Airport Advertising

This page is dedicated to showcasing the wide range of advertising media formats available at Dublin Airport and a selection of the campaigns that make creative and effective use of those formats.

Advertising Opportunities
The airport is the ideal venue to target both business and leisure travelers and Dublin Airport is no exception with a full-scale programme of advertising and promotional locations on offer. The wide range of media formats in terminals T1 and T2 include transparency lightboxes, branded arrivals doors, lift doors and advertising columns. Outside the terminal buildings the available media formats are just as varied with internally illuminated scrolling units, free standing illuminated 6/sheet poster sites, bus shelters and premium placed visual lamppost banners
Dublin Airport provides advertisers with all the space and opportunities for a complete airport advertising solution in a unique environment in which there is a captive audience with guaranteed dwell time. Airport passengers are also more likely to be a more receptive to different offerings and the audience is a captive but constantly changing one:
• 49% passengers recall seeing any advert within the Vodafone Dublin Airport Campaign*
• 66% of passengers state the advertising at Dublin Airport is welcoming and appealing
• 62% of passengers at Dublin Airport enjoy seeing ads at the airport and like when they are relevant to them
• 40% agree that they are more likely to trust a brand they see advertise at the airport
• 37% state advertising at airports is more memorable than other advertising

Dublin Airport’s passenger growth outperformed the European average in every month of 2013!
• Passenger number at Dublin Airport grew by 6% to 20.2m - an additional 1.1m people used the airport in 2013
• Record-breaking performance on transatlantic traffic which grew by 13% during 2013 to 1.9m passengers
• Long-haul traffic to the Middle East grew by just over 13%

Growth set to continue in 2014 with 16 new services announced!
• Aer Lingus launching services to San Francisco, Toronto, Hanover and Pula
• Ryanair launching 9 new services including Lisbon, Prague, Bucharest, Basel, Marrakech, Almeria
• Air Canada rouge will launch a year round service from Dublin to Toronto from October 2014
• Canadian airline WestJet will launch a new daily route from Dublin to St John’s, Newfoundland launching from June to September 2014.